Another placement for your ad with a CTA button is Facebook. There are around 2.9 million users monthly, according to Statista.com. So, there will definitely be part of your target audience. Depending on the aims of the campaigns, there are several methods to configure the “Call Now” option. Lead forms are designed to attract cheap leads. However, the quantity of leads you receive does not always equate to the number of sales you close. Someone may accidentally press the “Call Now” button without intending to purchase your product.

Landing pages are created to respond to a specific request, such as learning more about a service or obtaining advice on insurance conditions. When you offer a phone number on a landing page, potential customers have more time to get familiar with your product or service. They are guided through commitment to customer service the page, getting to know your product or service, and preparing for conversion. That means they are really interested in it if they decide to make a call. Besides, you will have data about which of your landing pages and key phrases were the most productive.

Organic traffic is the cheapest and most reliable. Yet, it’s the longest process. Before search engines start taking your business seriously, you need to take care of your website, blog content, do the research, and gradually create your expertise. Performing technical SEO audits and eliminating bugs will also be very helpful. Besides, you should be really careful with local SEO, as Pay Per Call campaigns imply a different phone number on different sources

which may lead to search engines getting confused about your business and banning it from the results. Dynamic number insertion may be the solution here. We have touched upon this issue in a recent post. So, Pay Per Call will show you which of the campaigns are the most effective, but it may negatively affect your local SEO. Stay alert and prioritize your goals.

These include banners, videos or text boxes appearing on websites. Usually, they are bright and eye-catching. The Pay Per Call model allows you to assign a different phone number to each banner. With inbound calls, you will receive analytical data that you can use to optimize your campaigns. You will be able to turn off unproductive ads with one click and without taking risks.

Luckily, we get to live our real lives from time to time. Pay Per Call fits into any of the offline methods of advertising, be it a radio or TV commercial, printed press, billboards, or leaflets. Those methods require more effort, and they are significantly more pricey. However, this form of advertising can work well for building brand awareness, attracting clients from a particular location, or targeting a more mature audience, as they prefer traditional information channels. Offline ads can be quite informative and provide you with useful data about your target audience’s preferences.

Send your leads questionnaires or offer them an automated choice on the phone to specify what exactly they are looking for in a product or service. Ask them what they like or dislike about the product. It will allow you to create more precisely targeted ads and improve customer satisfaction. Create a landing page or blog where potential customers may learn more about your product and become more convinced of its quality. Some people need time to study the information and dispel all their doubts. So help them out.

Any business that is run online is prone to rapid changes. New tools appear, advanced marketing methods drive firms forward, and customers vote for cutting-edge technology and flawless customer service. So, keep your marketing models up to date and ready to implement any new trend.